Our founders story

I started on-air in radio, learning how to connect with people and earn trust.

Then I brought that to staffing, growing an Express Employment Professionals franchise from $1 million to $10 million between 1994 and 1998, employing 600+ people daily across Central Missouri.

I exited temp staffing in 2002 because I saw the industry's Blockbuster moment coming. That is when I started Recruitment Marketing Campaigns, a direct Hire solution.

Today I work with staffing firms and HR teams that want to evolve from Blockbuster to Netflix through practical AI adoption and new business models.

For Staffing Firms: I developed RaaS™ (Recruiting-as-a-Service) - a subscription model that replaces dying temp-to-hire. One firm is successfully using it.

For HR Teams: I help build AI readiness through assessments, strategy, Centers of Excellence, and champion development.

Through Next Level Performers and the Staffing Leadership Lab, I help organizations:

✅ Automate repetitive recruiting tasks

✅ Build AI-powered training simulators 

✅ Replace temp markups with subscriptions

✅ Create sustainable hiring systems

I've shared this work at ASA Staffing World, industry panels, and as Talent & HR Chair for the Kansas City AI Club.

31 years in. Hit the numbers. Built the teams. Now helping others navigate the Netflix transformation.

One question: Are you Blockbuster or Netflix?

BlockbusterOrNetflix.com